It is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
A personal shopper is a person who helps others shop by giving advice and making suggestions. They are often employed by department stores and boutiques, although some are freelance or work exclusively online. Their focus is usually on clothes, although the number of non-clothing stores – such as furniture retailers – that offer personal shopping services is on the rise.